Instagram Stories has revolutionized the way brands engage with audiences, offering a unique, full-screen, immersive experience. If you’re considering running ads in Instagram Stories, understanding the Instagram Stories ad specs is crucial for creating campaigns that perform well and capture attention. In this guide, we’ll break down everything you need to know about ad specifications, best practices, and why getting the details right matters.
Before creating your ad, it’s essential to know the fundamental specifications required for Instagram Stories. These guidelines ensure your content displays properly and delivers the intended message to your audience.
Adherence to these specs ensures your ad looks polished and professional, no matter the device. Instagram automatically crops and resizes content that doesn’t fit these parameters, but this can result in low-quality or poorly aligned ads.
When running Instagram Stories ads, both image and video formats have their place. However, videos often perform better due to their dynamic and engaging nature.
Videos allow you to showcase your product in action, deliver multiple messages, and capture attention through movement and sound. However, creating high-quality video ads requires more resources, so static images may be a cost-effective option for brands just starting out.
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While following the specs is essential, your design choices determine whether the ad stands out in users’ feeds. Here are some tips to make your Instagram Stories ads more effective:
Failing to adhere to Instagram Stories ad specs can negatively impact performance. Poorly formatted ads might look blurry or cut off, leading to wasted ad spend and lower engagement rates.
A fitness brand created an ad showcasing their new product. The initial design didn’t adhere to Instagram’s resolution requirements, resulting in pixelated visuals that drove viewers away. After revising the ad to meet specs, engagement rates increased by 45%, and the campaign achieved a 12% higher return on ad spend.
Failing to adhere to Instagram Stories ad specs can negatively impact performance. Poorly formatted ads might look blurry or cut off, leading to wasted ad spend and lower engagement rates.
To ensure your ads comply with all technical requirements, use this checklist before launching:
Double-checking these details can save you time and money while improving the performance of your campaigns.