Social media marketing has become an essential tool for businesses of all sizes, but figuring out how much to budget can feel overwhelming. Prices vary widely depending on the services offered, the agency or freelancer providing them, and the level of expertise you’re paying for. Let’s break down the average social media marketing price list and explore what you can expect for different budget levels—especially if you’re working with a smaller budget.
Budget-Friendly Services
For businesses just starting out, budget-friendly social media marketing services typically fall within the $500–$1,000 per month range.
What You Get
- Basic account setup and optimization (e.g., profile pictures, bios, and branding).
- 4–8 posts per month on one or two platforms.
- Pre-designed templates or simple graphic designs for posts.
- Monthly performance reports, often limited to basic engagement metrics (likes, comments, shares).
Expected Results
At this price point, don’t expect miracles. You’re paying for foundational services that maintain an active presence on social media but likely won’t result in significant follower growth or high conversion rates. However, this tier is ideal for small businesses looking to test the waters of social media marketing.
Mid-Range Services
Mid-range social media marketing services are a step up in both quality and customization.
What You Get
- Content tailored to your brand, including original graphics, photos, or videos.
- Posting frequency increases to 8–15 posts per month across two or three platforms.
- Paid ad management for boosting posts or running simple ad campaigns.
- Audience analysis and competitor research to refine strategy.
Expected Results
With this level of investment, you can expect to start seeing measurable growth in followers and engagement. Mid-range services are also more likely to include strategic advice, helping you create campaigns that align with broader business goals.
High-End Services
For businesses with more ambitious goals, high-end services offer comprehensive social media marketing packages.
What You Get
- A dedicated account manager or team that provides real-time support.
- Custom video production, professional photography, and advanced graphic design.
- Fully integrated campaigns across multiple platforms, including LinkedIn, TikTok, and Pinterest.
- Detailed analytics and monthly reporting, focusing on ROI and campaign optimization.
Expected Results
This level of service is designed for businesses looking to drive significant growth or achieve specific objectives, such as product launches or entering new markets. Expect advanced ad campaigns that target specific demographics and deliver measurable ROI.
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One-Off Projects or À La Carte Options
Not every business needs ongoing social media management. Many agencies and freelancers offer one-off services for specific projects.
Popular One-Off Services
- Account audits: $300–$600 for a comprehensive analysis of your existing profiles.
- Content creation: $100–$500 per post, depending on complexity.
- Ad campaign setup: $500–$1,500 for creating and launching a single campaign.
Expected Results
One-off projects are ideal for businesses that need help with a specific aspect of social media, such as launching a campaign or revamping their branding. While less comprehensive, these services can still provide value when executed well.
Freelancers vs. Agencies: What’s the Price Difference?
Another factor that affects pricing is whether you work with a freelancer or an agency.
Freelancers
- Price Range: $20–$100 per hour or $500–$2,000 per month.
- Freelancers are often more affordable but may lack the resources or scalability of an agency.
Agencies
- Price Range: $1,000–$10,000+ per month.
- Agencies offer a wider range of expertise and tools, making them a better fit for businesses with larger budgets or complex needs.
Which Should You Choose?
If you’re looking for affordability and flexibility, a freelancer may be the right choice. However, for long-term, results-driven campaigns, an agency might provide better ROI.
What Results Should You Expect for Your Budget?
Engagement Goals
At lower price points, expect modest engagement rates, such as a 5–10% increase in likes or comments over a few months. Higher-tier services aim for more substantial growth, including follower acquisition and lead generation.
Sales and Conversions
It’s essential to align your budget with realistic sales goals. For instance, a $1,000 ad campaign might yield 10–15 new customers, depending on your industry and target audience.
Brand Visibility
Even at the most affordable levels, social media marketing should help improve brand visibility and awareness, keeping your business top-of-mind for potential customers.